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4 Things to Avoid When Doing SEO
SEO is an important part of your digital presence. However, they playing field is highly competitive where only proactive and the bests efforts will deliver rich dividends in terms of ROI, popularity and prominence. However, there are things that you must avoid to ensure your efforts don’t go waste.
As your Warrington SEO agency, Blue Whale Media can help you avoid these mistakes. Here’s a look at five things to avoid when doing SEO.
Newbie digital marketers tend to make this mistake the most. Keyword stuffing was a popular strategy in early 2000’s but not in 2017. Repeating your keyword over and over every few lines will not help you ranking up high on the search engines.
On the contrary, your website might be penalised and you may end up at the bottom end of the search results.
Search engines are keen on offering users the best experience. A page that’s stuffed with keywords is not easy to read, much less understand. As a result, your page will never be considered for top rankings.
So avoid keyword stuffing at all costs.
Our Warrington SEO experts can optimise every page on your website without falling prey to keyword stuffing.
This might seem tempting, but avoid doing so. Not only should you avoid duplicating content from other websites, avoid duplication of your own content as well. After all, repeating oneself is never a good thing, is it?
Shooting Blanks with Keywords
Be sure to choose your keywords carefully. It calls for proper research. If you believe that you know what your users would be searching for, you might be making a fatal mistake. The internal jargon you use might not be the very words your target customers are using.
That’s why, it’s important to carry out keyword research. Google’s Keyword Planner tool is a great place to start. In fact, as your Warrington SEO agency, we will carry out an in-depth keyword research to give your SEO campaign a solid start.
Bad Linking Techniques
Sure, links have their place and hold some value, if done right, that is. You must be careful when it comes to link building. Inbound links from link farms and purchased links may do more harm to your website than good.
Google is very particular about the quality of your inbound links. If they come from unscrupulous, shady sources, you might get into trouble.
So be sure to link from reputed sources. Instead of buying links, build links from legitimate and trusted sources.
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