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Why DIY Websites are a No Go
Looking to get a website for your business? Thinking about going the DIY way? It might be a bad idea after all. There’s no dearth of DIY website design platforms, and you will be spoilt for choice. No matter how good these programmes are, you are on your own. So if you do not have any experience in website design and don’t know what works and what doesn’t you have a huge learning curve coming your way.
As a business owner, you might not be in a position to give so much time to learn a skill that might not prove crucial to your core business. You are better off hiring a web design London agency. Here are some reasons why DIY websites may not succeed at their goals.
Missing Visual Appeal
Web design is not about throwing a bunch of colours around. Everything has to fall in place to make up a coherent design. Most DIY websites have fixed templates and features that just allow you to make basic changes.
You may not be able to customise the website to suit your branding and requirements. That would result in a website that’s half baked and not highly relevant to your target audience.
It takes skills, expertise and lots of time to create a custom website that suits your business needs. If a template website could do that, people wouldn’t be hiring web design London agencies anymore.
Visitor Bounce Rates
Getting people to visit your website is one thing and getting them to convert into leads or customers is entirely another. Even if you manage to bring reasonable traffic to your website with the help of a PPC campaign, if your website doesn’t have the features to convert visitors, you are only wasting your money.
If your website’s navigation is difficult, takes eons to load, the layout is confusing or the customers are unable to find the information they want, they are going to bounce off your website sooner than later.
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