Why The Internet Helps Small Businesses Grow
Many, if not most, of the business owners who are reluctant about hiring the web design services of Blue Whale Media ask an all-too-common question: Why the Internet helps small businesses grow? Their reluctance is understandable considering the still-prevalent assumption that traditional venues of expansion, such as more brick-and-mortar stores, will bring in more sales than an e-commerce website.
But this is far from the truth. Take a look at the reasons why the Internet helps small businesses grow and, thus, why let Blue Whale Media web design professionals work on your e-commerce website now. Choices offered include entry-level websites with control panels to advanced customised websites.
Greater Exposure For Your Brand
The Internet is the new playground, hangout and shopping centre rolled into one for virtually all cohorts from tech-savvy kids to adults who use the Internet for entertainment and information, social and professional networking, and for buying products and services, among others. Getting a well-designed e-commerce website for your business means greater exposure for your business and, thus, more opportunities to make sales for business growth.
Think about it: You can go beyond your local area and tap into a regional, even a national and eventually an international market, considering that the Internet has not boundaries. You can tap into the billions of members on social networking site including Facebook, Twitter and LinkedIn by creating pages in these sites and linking your e-commerce website to them.
Humanise Your Brand
Consumers prefer to buy a brand including their products and services when they know about the people behind it – humanize your brand, so to speak. Think of it as allowing people to engage in business with people.
The Internet in general and your e-commerce website in particular provides your company with the perfect opportunity to introduce your uniqueness among your competitors. This can be achieved via videos and text information, among others, such as in blogs, press releases, and articles.
The bottom line: Your target customers will see your brand not as an impersonal set of products and services but as a more approachable set of people who work toward contributing to their better quality of life (i.e., by providing solutions to their problems).
Establish Your Brand Position With A Web Design Agency
You can use your e-commerce website and social media pages to establish your brand’s market position including its image. By sharing compelling content that your target audience will find useful for their own purposes, you can be viewed as a leader in your market niche.
By establishing your position as a market expert, you are better able to attract more people and more sales to your business. Think of it as being the go-to business in your niche so that your own customers will bring in more customers (i.e., word-of-mouth advertising, still the most powerful form of marketing).