How to Run a Google Advert?
Google AdWords is a wonderful way to generate some instant traffic and targeted leads. But how do you set up a PPC campaign on Google AdWords? Today, our website design Liverpool team will show exactly that.
But before you can run your Google ad campaign, you need to visit adwords.google.com, click on the “Get Started Now” button, and create an AdWords account. Once you login, simply click on the button that says “Create your first campaign”.
Set Campaign Type
The first thing to do is select the kind of campaign you want to run. To keep it simple and uncomplicated, choose “Search Network only”. Now, set a campaign name.
Set Geographic Location
This is where you choose the geographic area you want to target. You can set your ads to show up in a particular city, state or country. Simply click on the “Let me choose” button and choose the geographic locations that you feel are appropriate for your business.
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Choose Bid Strategy
Be sure to set your default bid strategy to “I’ll manually set my bids for clicks.”
This options affords you a lot of control, and is a better way to learn AdWords. Of course, if you change your mind, you can come back and change anytime.
Next, set a daily budget. This is the maximum amount that you want to spend each day. Start with a small daily budget and improvise as you learn the ropes of Google AdWords.
Ignore Ad Extensions for Now
This is an advanced technique that you can come back to later. For now, simply skip this step.
Create Your Ad Group and Write Your Ad
This is the most crucial part of your campaign set up.
Be sure to include your keyword in the headline, as a lot of users click on ads that contain their search phrase. Make the most of the 25 character limit as every character is precious.
You get 2 lines to describe your ad with a limit of 35 characters each.
Use the description line 1 to announce your benefits, and the second line to showcase a feature or your offer.
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Next, insert your keywords in the keyword field of your AdWords account.
You can create as many ad groups you like and add/remove as many keywords you want.
Add no more than 20 keywords per group.
Adding thousands or even hundred keywords isn’t a good idea.
Set CPC Limit
CPC refers to cost per click. So set the maximum CPC you are willing to per keyword.
If you are on a tight budget, choose low cost keywords to reach out to as many people as you can.
Enter Payment Information
Your ads will show up once you add a payment method.
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