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Send These Emails to Your Ecommerce Customers
Almost one-fifth of ecommerce sales on a ecommerce website design build come from email marketing. Moreover, email marketing delivers high returns on investment. If that wasn’t enough, email marketing opens several doors of opportunities.
But it’s important to time your emails. Here, our ecommerce Warrington team shares insight about some crucial times when you must send an email.
After Sign Up
Welcome your new subscribers with warmth!
Don’t just stop at the customary “hello”. Thank them for the sign up, and if you promised something (such as a discount code) in return for their sign up, include that freebie in the email.
Give them information about your ecommerce store, and tell them how often they can expect to receive emails from you. Include links to your social media profiles in the footer.
Sure, you send an email thanking your customers for their purchase, and include the details about the transaction.
But use this opportunity to cross sell.
After a few days of the purchase, send your customers an email listing products that complement their recent purchase. You could sweeten the offer by giving them an exclusive discount.
This is a great way to engage active customers, and increase sales.
Our ecommerce website design team can work with you to create a custom email marketing campaign for your ecommerce store.
Who doesn’t love surprises on their birthdays?
Send your customers a special treat on their birthday by way of a discount voucher or a gift card, or perhaps one of your products for free. Send this a couple of days before their birthday so they could plan ahead.
In fact, you could celebrate your store’s birthday. Send your customers on a shopping spree to celebrate your ecommerce store’s birthday.
There are many more occasions and moments when you could send your subscribers an email. Be sure to leverage all of those moments to your advantage.
Your Warrington website design agency can create a custom template for your email campaigns.
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