Shipping Tips To Boost Sales On Your Ecommerce Website – A Guide By The Warrington Web Design Team
Shipping is one word that can put off customers or make them reconsider their buy decision. What looked like an awesome deal becomes a pricey proposition after adding shipping costs. Sure enough, some shoppers might proceed anyway, but what about the majority? They’ll more than likely abandon their cart and hunt the online world for a better deal on shipping.
Here, our Warrington web design team shares some strategies on reducing cart abandons on account of shipping costs.
Free shipping is a great way to attract customers.
Who doesn’t love free?
Agreed, it could eat up your profits, but you get a great advantage over your competitors, especially if they don’t have such a sweet deal. Be sure to announce this deal on your website’s homepage and promote it on social media too.
Speak to your Warrington web design agency for help with promoting this deal on your homepage the right way.
You could offer free shipping when the cart reaches a minimum order value. This will motivate your buyers to add one more item to the cart to qualify for the free shipping offer. This is a great way to maximise your profits while offering a fabulous shipping deal to your customers.
Your Warrington web design agency can code in the minimum threshold to ensure the cart automatically upgrades the customer to free shipping.
Flat Rate Shipping
This involves a good bit of research on your part, as you don’t want to overcharge your customers, nor do you want to undercharge them. You could do this one of two ways:
- Fixed amount shipping – you charge the same flat fee for every order irrespective of the weight or the order value.
- Fixed percentage – here, the shipping costs increase as the order value rises, as you charge a percentage of the cart value.
Weight Based Shipping
If you have products that differ in size and weight, this is a great option. This way, you create several options based on weight range. Choose your weight range, and your Warrington web design agency will set up the rest for you.
Looking for a new ecommerce website?
Call 01925 050 552 now to schedule a free, no obligation consultation.