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Signs of a Bad Website Copy
You think your website has great content that is sure to draw visitors and generate leads for you. But, you don’t see results. There are no leads, downloads, purchases, or other desired action. So, what has gone wrong? Let a website content writing Warrington agency help!
Your website copy could be the culprit. A bad web copy can be a major turn-off for your visitors. A content writing Warrington team working for you should be creative enough to weave words masterfully, and experienced enough to weave the right words to attract your audience.
So, how do you know if your website copy is at fault? Here are a few signs to identify a bad copy.
There is No Talk of Product/Service Benefits
When people visit your page, they are more interested in understanding how they will benefit from your product or service. So, a list of features is not going to interest them. Tell them how their problems can be solved with your offerings. Then, support the benefit with technical details.
When hiring a copywriting agency, observe the importance the team places on getting to know your audience. A good website content writing company knows that customising content to your target audience is essential to creating an impressive web copy.
Text is Too Long
Your visitors scan text, and stay if what catches their eye is interesting. Bombarding them with pages of text is a sure fire way of driving them away.
An experienced website content writing Warrington team uses the following elements to make your content free-flowing, and easy to read for audiences:
- Legible font and font colour
- Catchy headlines
- Short and clear sentences
- Simple, error-free language
- Bullet points where applicable
- Clear call-to-action
Too “Salesy” Content
While it is true that your ultimate business objective is to increase sales, having your content reek of marketing isn’t a good idea. A sensible website content writing Warrington agency avoids such approach and focuses on delivering reader-oriented content. Such content has no clichés, superlative product or service descriptions, and excessive sales pitches.
Respect your readers and explain how you can help them. Trust them to make their own decisions.
Well-written content has the potential to drive results. But, it is a task that requires professional expertise. A Warrington web design team that focuses on results rather than meeting their monthly client target increases your chances of achieving content-driven results.
Blue Whale Media comes with a successful track record of catering to content needs of small and medium-sized businesses across UK. Having worked with different kinds of businesses, we are quick to understand your audience. We combine our knowledge and experience to deliver high-performing content for you.
Contact us today for a free consultation and quote.
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