The Benefits of Custom Icons in Web Design
As a professional web design and development company in Southport, we understand the importance of incorporating unique elements into a website to make it stand out from the crowd. One such element that can make a big impact is the use of custom icons. Custom icons are small, visually appealing graphics that represent different items or actions on a website. They can be used in a variety of ways, from replacing standard icons to adding a touch of personalisation to your website. In this blog post, we will explore the benefits of using custom icons in web design and explain why they should be a part of your website’s design.
In this blog post, our we will highlight some of the key benefits of using custom icons for your website:
Custom icons enhance brand identity
Custom icons are a great way to enhance your website’s brand identity. By incorporating your brand’s colours, fonts and design elements into your custom icons, you can create a consistent branding experience for your visitors. This can help to increase brand recognition and awareness, and make your website more memorable.
In addition to consistent branding, custom icons also allow for personalisation. By creating unique icons that represent your brand’s values and personality, you can create a website that truly reflects your brand. This can help to build a stronger emotional connection with your visitors and increase their loyalty to your brand.
Custom icons improve user experience
Custom icons can also improve user experience on your website. By using clear and simple icons, you can make it easier for visitors to navigate your site and find the information they need. This can help to reduce bounce rates and increase engagement on your website.
In addition to clarity and simplicity, custom icons can also improve brand recognition. By using unique and memorable icons that are consistent with your branding, you can create a more cohesive and recognisable website. This can help to build trust with your visitors and increase their confidence in your brand.
Custom icons increase website speed and performance
Custom icons can also have a positive impact on the speed and performance of your website. This is because custom icons are often designed to have a lower file size than standard icons. This means that they take less time to load, which can significantly improve your website’s speed and performance.
How to create custom icons
At Blue Whale Media, we understand the value of custom icons in website design. Not only do they create a consistent branding experience, but they also improve user experience and website speed and performance. If you’re looking to create custom icons for your website, there are a variety of online tools available that can help you get started.
- Canva is a popular graphic design tool that offers a range of design elements, including icons. With Canva, you can easily create custom icons using a variety of shapes, colours, and styles.
- Iconfinder is a platform that offers a wide range of pre-designed icons that you can customise to fit your brand. You can search for icons by keyword, style, and colour, and then edit them to match your branding.
- Sketch is a professional design tool that offers a range of design features, including the ability to create custom icons. With Sketch, you can create vector-based icons that are scalable and can be used across a variety of platforms.
- Adobe Illustrator is a powerful design tool that offers a wide range of design features, including the ability to create custom icons. With Illustrator, you can create vector-based icons that are scalable and can be used across a variety of platforms.
- Inkscape is a free and open-source vector graphics editor that can be used to create custom icons. With Inkscape, you can create vector-based icons that are scalable and can be edited to match your branding.
Conclusion
In conclusion, custom icons can add a lot of value to your website design. They can improve your branding experience, make your website more user-friendly, and even improve your website speed and performance. If you’re looking to create custom icons for your website, there are a variety of online tools available that can help you get started. At Blue Whale Media, we specialise in website design and development, and we can help you create custom icons that will elevate your website design to the next level. Get in touch with us today to learn more about how we can help you!
