Create an Engaging Website
Be it social media, product contests, or the reality shows on the telly, the reason they are so popular is because they engage the audience. This little nugget is worth its weight in gold. There’s certainly something crucial you learn from those popular reality shows, contests and social media campaigns.
Engagement is the adhesive that will keep your audience glued to your website, and keep them coming back for more. So how can you and your brand engage your target audience when they visit your website?
Design for User Experience
Website design is not just about aesthetic appeal, although it is important. Your website must enhance the experience of your visitors. To start with, if your website is not mobile friendly, hire a Manchester website design agency to create a mobile friendly website.
The navigation must be easy, intuitive and quick so visitors can find what they’re looking for easily. Your visitors take all of 5 seconds to decide if they want to explore your website or bounce off. If your website looks clunky and exhausting, they are going to bounce off quickly.
Focus on Conversions
Posting fresh, new content on a regular basis is awesome, but be sure to put in place features that help convert visitors into leads.
You could give them a special offer, a free ebook, a discount code, or anything that may add value in exchange for permission to send them regular emails.
This is a great opportunity for you to re-engage with them, and help them with content they haven’t seen before, and with information about your offerings.
Keep Them Involved
Take your engagement with them to the next level. Place social icons such that they are clearly visible alongside your content, so your users can share the content and also follow you on social media channels you are active on.
You could even have a feed of your social channels on your website to display your latest FB updates or tweets. Seeing these updates live on your website, your visitors could be inclined to keep in touch with you.
The steps outlined above are straightforward and simple. But engaging your audience is a proactive task that takes effort. Start where you can. Start with a website redesign. Hire a reliable website design agency in Manchester to set the ball rolling.
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