Essential Skills Every Digital Marketer Should Know
Digital marketing is a vast industry, and it can be challenging to navigate for people who don’t have the experience. When it comes to digital marketing, you need to be different compared to everyone else. Take a read of this blog and find out how you can fast-track yourself up the corporate ladder.
Video
Video is now one of the most significant content types in the digital world and is still climbing. Videos can hold customers attention on eCommerce sites for two minutes longer than average which is a long time when it comes to being online. Having a well-optimised video can boost your chances of ranking higher on Google. It is 80% more likely that customers will buy a product after seeing it detailed in a video.
People also love it if the video is personal. If people can see your face or the person’s face promoting the brand, they are more likely to trust the entire enterprise. This is also great to use on all platforms.
Content Marketing
Content is at the core of marketing, and the content will continue to be an essential part of marketing no matter what. However, content marketing is a big job in itself. You have to understand how to not only quality content but also know how it can get your audience to engage with it.
I also don’t mean just written content. Always remember that content can come in many forms from video to social, emails, web content, blogs, e-books, videos, whitepapers and more. You should have a good understanding of social media marketing, as this will tie into most content marketing.
Data/Analytics
No matter what type of Digital Marketing you are doing, you need to have Google Analytics. Monitoring and reporting data for marketing is essential for developing marketing skills. It is straightforward, but it can be challenging to gather and use it to learn more about consumer behaviour.
Most businesses have vast amounts of data to track, and great digital marketers need to understand how to gather and use this advantage. Companies will always be looking for people who know who to read the data and who will also know, which is essential to move the company forward. If you know how to do this, you will become a valuable asset to your company.
Design-Based Thinking & Planning
Design Thinking refers to a way of approaching problems from a users perspective. This encourages us to think from a different perspective when solving human-centred large-scale complex problems.
There are five key phases. Empathise, define, ideate, prototype, and test. This works so well in digital marketing that so much of it should be centred on user experience. This will help you to test your site from a user perspective. Most designers and developers will do this testing, but if you start to do it, it will better understand it and apply it when feasible.
