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How to Make Your Facebook Posts More Engaging
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How to Make Your Facebook Posts More Engaging

Social Media Marketing

How to Make Your Facebook Posts More Engaging

Engagement or conversions are usually the two goals when a brand is posting on Facebook. Depending what your goals are, either engagement or conversions will matter more. For example, if your goal is to increase traffic to your website, a Facebook post with a high like count isn’t really matter.

Conversions are when you want someone to perform an action after seeing your Facebook post. This can be subscribing to a newsletter, become a member or you may even want them to go to your website to buy a specific product.

Good Facebook posts are highly likely to have things in common. However, if you want your post to have a higher conversion rate, you’ll need to use a different method to achieve a high engagement rate.

Visual Engagement

Creating a visually attractive post is so important. You are basically competing with every other post that shows up on someone’s feed, and it only takes 2.6 seconds to catch someone’s attention so they will stop scrolling.

Before posting on Facebook there are a few elements that you need to keep in consideration:

  • High-Quality images. You need to make sure that the images that you are posting on social media aren’t at low quality. Nobody will want to click on them, and it can reflect badly on your brand.
  • Limited Text. Make sure that your images have less than 20% text on them. This makes people not want to look at your post.
  • Stock images. If you can afford to pay a photographer or illustrator to take original and make original images, do it. Stock images are easy to scroll past and can be too simple for your brand.
  • Colour Contrast. Having a good contrast in colours will make your images stand out making them more eye-catching.
  • Design for Mobile. 88% of people use Facebook on their phone, so you will have to make your images in mind that they are going to be viewed on a smaller screen.

Sharp Copy

When writing your statuses, you need to keep your writing clear, simple, and straight to the point. Try to avoid promotional language. Too much marketing speak can put you out of favour with the Facebook algorithm. Showing your personality within your content will also help you to engage better with your audience.

It does depend on your audience on what personality your brand should show. You should also look at other trends to see what is working best on posts. Facebook users usually tend to have an eight-second attention span so you need to make your content be as attractive as you can.

Call to Action

When making your post you also have to think about what you want to be your call to action will be. You need to take into consideration that if you’re not sure what your call to action will be, no one else will. If you are wanting to increase website traffic, sales, or engagement, you are not going to receive it if you don’t invite it.

A call to action should also give you post a purpose for your readers to act upon. To also get more people to engage in them is saying things like “Only a few places left” to create some urgency.

Irresistible incentive

If you don’t give your audience a good reason to visit your website or engage in what you are asking them to engage in, you shouldn’t be asking. In your post, you might want to include what benefits they will receive if they click onto your call to action. It can also include more details of one of your products and its cool features.

Strategic targeting

Facebook is mainly known for its ad targeting capabilities. Although there many ways for an organic Facebook post to work just as good.

To be strategic you need to think about your audience’s demographics. For example, you need to think about your audiences age range, their gender, where they live and what are their main interests are. You will want to tailor your posts around these important factors so you will receive more engagement and increase your reach.

Take into consideration on what times you also post as well. You will be wanting to post when your users are more likely to be online. Hootsuite has found that this is usually between 9:00 am and 2:00 pm and on Tuesday, Wednesday, or Thursday. This can also change depending on who your audience is.

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Building your social media marketing strategy
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Building your social media marketing strategy

Social media marketing

Building your social media marketing strategy

Before you create your social media marketing strategy you need to set your goals. With social media strategies, you need to realise that it’s a marathon, not a sprint and by setting small goals first, so you get more accurate data from them. For example, increasing your brand awareness is a good goal to start with.

Increasing your brand awareness is good to create authentic and lasting brand awareness. However, you will have to avoid publishing promotional messages. Instead, show some personality within your posts and publish content that your clients are actually interested with.

Getting a higher quality of sales is another target you could have. Going through your social media platforms can be difficult without checking or listening to keywords, phrases or hashtags. But the more efficient you are with your social media targeting you are the better. You will start to reach the right core audience much quicker.

Knowing who your audience is

When making a strategy you need to know who you are targeting. Researching your audience is key to a successful marketing strategy because you might not be making the right content for your audience which will lose their interest in your brand and company. You need to know what gender you are targeting, cultural background, and age. You can make a more detailed target audience research, but these are just three key ones.

Then you will have to what social media platforms your audience uses so you then know what you should concentrate more on when it comes to making your content.

Establishing metrics

Whatever your product or service is your marketing strategy should be driven by your data. You might be getting a lotto of engagement on your posts, but they are at no use if you can’t do anything with them.

The metrics you need to check are:

  • Reach. Reach is the number of users and unique users saw your post. This will show how far your social media post is reaching peoples feeds.
  • Clicks. This is the number of clicks that have been made on your posts, company name or logo. Link clicks are important toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy and shows to you what posts work best for your company.
  • Engagement. This is the number of people that have actually interacted with your post. For engagement it is all about how many people interacted with your post and is it in good ratio with your reach.
  • Hashtag performance. Hashtags will help your brand to get more reach, but you need to think about what hashtags that will be beneficial to your brand. Then you can look at the hashtags that get you the most engagement.

What are your competitors doing?

Researching into what your competitors are doing is really important. It gives you an idea of what they are doing that works well and what doesn’t work well. Don’t copy what your competitors are doing. You want to see what their marketing strategies are and work from them then adapt their ideas for your own campaign.

Create engaging content

You should have a rough idea on what you are going to publish based on your goal and brand identity. You should also have a strong idea of what platforms you are going to target.

What you should keep in mind is posting different types of content. For example, a video. Social video content is one of the most viewed and shared forms of content. Facebook and Instagram are two main platforms that are really pushing video recently and these are great platforms to get really good engagement.

Making your own content is also another way to keep your target audience engaged. People really enjoy seeing authentic content that doesn’t have that professional touch to it. This is always a good idea to have a theme on your social platforms to stick in your brands identify.

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Guide for a Successful Email Marketing Campaign
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Guide for a Successful Email Marketing Campaign

Email Marketing

Guide for a Successful Email Marketing Campaign

When it comes to having an email marketing campaign you need to know who you are going to target. This will then be beneficial for you to communicate with customers. You should already know this because as a business you should already know who your targeting. However, MailChimp lets you personalise emails that will help you to get more engagement from your audience.

When your clients are added to your email listing, they can provide their interests and buying behaviour. With MailChimp’s signup forms, you are able to customise certain fields to find out their age, gender, interests and subscription preferences. For example, you might have customers who only want emails on sales of a specific group of products.

Decigin What To Write

When it comes to creating content, you need to think about what you want to say to your audience that has an actual interest in your audience. It’s a good idea to outline some general content types that can be included in the campaigns. This will help you refer to it when designing emails.

Examples:

  • Upcoming events
  • Recaps and photos from previous events
  • Popular posts from social media
  • News coverage
  • New product launches
  • Holiday shopping guides

Gathering and Creating Content

Finding the best way to keep customers engaged can be difficult but there are certain things you can do to keep them interested.

People who subscribe to your mail listing are interested in what your company does and what you provide. Treating them like VIPs is a great way to keep your customers engaged. By letting them be the first people to know when a new product or and sales are on. You can also ask the best customers to do some product surveys and reward them.

Send new information to your customers is also key. By doing this your clients won’t delete your emails immediately and not get bored with the content that you are sending to them. Keeping your emails straight forward and straightforward by also testing different variations to find the best style and content topics to send.

Designing Your Emails

Designing emails can be difficult depending on what your message is and what you want to get across. Putting your main elements at the top of the email is a great way to get your point across if the reader doesn’t have enough time to read it. So, by putting the main information first is a good idea so they can scan the email.

Making sure content is easy to read you need to make sure that you choose the right font and splitting it up into sections with a text size of 14-16px. Putting a call to action is also helpful for you and your clients.

Test The Campaigns

Sending test emails to friends and co-workers gives a second pair of eyes on your content before actually sending it to clients. This is to get feedback from other people and see what changes they would make. You can also see what other people’s ideas so you can develop them and make your email campaigns much better.

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Creative and Engaging Ideas to Post On Instagram
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Creative and Engaging Ideas to Post On Instagram

Instagram Posting

Creative and Engaging Ideas to Post On Instagram

Getting people to engage with your posts on Instagram can be a difficult thing to do because of the amount of traffic that Instagram gets every day. However, there are a few things that you can do to get people to interact with your posts on Instagram

Asking Questions

By asking questions within your post can attract people to engage in your posts. This is where you can also get to see other people’s thoughts and ideas on anything you ask them which can help you create better content for Instagram. For example, we could ask a question like “Which logo do you like best?” This will then give us another point of view.

Trends

Trends are a great way to show a bit of fun and personality in your business. However, you would have to be careful of which trends, memes and challenges you choose to do because you wouldn’t want to damage the company’s image. So, for example, the ice bucket challenge or the bottle cap challenge would be good trends to get involved with because they are just for fun and cause no harm.

Photo Collage

Creating a photo collage on Instagram can be tricky but it looks really effective if it is done well, so by showcasing one of our products can give a good impact on our customers. It would also hopefully drive traffic to click on our website to find out more information about one of our products and see our other products/services. It also gives your Instagram page more of a personality and breaks your posts up. This can be done in a row between one and three.

Before and After

Showing a before and after image to our clients could help us show how much our work benefits our clients. You could also do this with the company’s logo or with the website and just show how it has changed over time. This then shows how the company has developed over the years. Or this could be done for clients who have a dated website and then get a new website, showing the changes that have been made.

Hard at Work

Showing clients what you actually do from a day to day basis is great way to get engagement. For example, we could show an action shot of the drone filming or someone developing a website. It just shows clients what happens behind the scenes into how the company creates some of the products and services. Whish also give clients a behind the scene view of what happens in the company. A time-lapse might also be a good one to do for this.

Influencers

Influencer marketing could help the company because people trust the influencers because of there social proof. When people who you target audience knows and recognise use your product or services will then increase the engagement towards the company. But you would have to find the right influencer that targets the people who you would want to be your clients.

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