Websites Tips

Could the Layout of My eCommerce Shop Affect its Performance on Google?
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Could the Layout of My eCommerce Shop Affect its Performance on Google?

Could the Layout of My eCommerce Shop Affect its Performance on Google?

Could the Layout of My eCommerce Shop Affect its Performance on Google?

The layout of your website has a major influence on several important aspects including the traffic, conversion rate, visitor engagement and yes, SEO. For best results, hire an expert e-commerce website design Warrington service.

All you have are 10 seconds

Studies and surveys have shown that visitors decide whether or not to shop on an online store within 10 seconds of arriving. Essentially, you have less than 10 seconds to engage, entice and convince a visitor to consider the products you offer. This makes the layout very important.

When it comes to ecommerce websites, the layout should be such that the products are clearly and easily visible to the visitor within 10 seconds. This calls for a good balance of textual and visual content.

Placement of Tags

Headers and title tags are a very important part of an ecommerce store. To make the page more effective, place title tags at the top of the page. The title tag should include a long tail keyword.

Content

Websites with original, high quality content rank well. Design your website to include content placed prominently under the title on each page. A short description of the page can be included on the top.

This description should be optimised for your target keywords. For best results, also include testimonies and reviews from customers.

Image Presentation

Thumbnails are effective ways of presenting images on the pages.

However, they can increase load times and be detrimental to SEO. Thumbnails could delay the loading of category pages. To avoid such problems, reduce the size of thumbnails.

An expert e-commerce website design Warrington service will be able to offer an effective solution.

Optimise images by giving subtitles in plain English. Include Alt tags so that the search engines can read the images even if the images are not displayed properly. Use keywords in the alt tags for better optimisation. Show your products from multiple angles with an alt tag for each angle.

Visually Pleasing Design

According a recent survey conducted to find out the reasons why customers mistrust websites, 94 percent people said that elements related to web design are the major factors.

Only 6 percent customers said that content was the main factor for mistrust. When it comes to SEO, traffic is an important factor. So, the more appealing and clear the layout, the higher are the chances of your website ranking higher.

When designing a website, ensure that headers are provided on every page. Images are best placed in the top half of the page. Avoid videos that increase load times.

Consult a professional ecommerce website design Warrington service for SEO friendly layouts.

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Ecommerce Website Vs Shop Premises
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Ecommerce Website Vs Shop Premises

Ecommerce Website Vs Shop Premises

Ecommerce Website Vs Shop Premises

In recent times, there has been an increase in online sales of products and services around the world on a ecommerce Website. A brick and mortar shop is not necessarily the best way to make your business a success.

In fact, more businesses are giving up the traditional methods of selling for more viable options such as online ecommerce. There are many benefits to choosing an e-commerce Website over a shop premises.

Start-up Costs Are Lower

Setting up an e-commerce store is much more cost effective when compared to set up a brick and mortar shop. Rent, utility expenses, taxes and insurance are costs that you incur on a regular basis with a brick and mortar shop.

Moreover, storage and maintenance expenses can spiral beyond control. An ecommerce website design Warrington can quickly create an affordable website so you can get all the customers you want minus the overhead costs.

Reach A Wider Audience

The Internet universe has billions of users – Facebook alone has a billion users while Twitter and LinkedIn have an estimated half-million users each. Why confine yourself to the customers that you can reach via traditional marketing strategies when you can enjoy the benefits of digital marketing?

With your e-commerce website, you can reach more consumers beyond your local area and, thus, get more opportunities to establish a new consumer base and more chances to increase your sales. Indeed, expanding your consumer base is one of the best ways how an e-commerce web site can help you earn sales!

Note: The Internet has no boundaries so you can sell products half a world away for as long as you have worked out an effective and efficient delivery system. Your increased customer base will work to your benefit.

Make Changes Easily

As time goes by, you learn many things about the way you are doing your business and how it should be done. If you need to make any changes in the way you are running your business, an ecommerce website wins hands down.

The task of updating the prices of products, for example, is easier to handle online than in a regular shop. All you need to do is update the price in your website’s database. However, in a regular shop, you may have to change the price tags on individual products, the prices on the shelf and in the inventory system.

Analyse Results And Trends Easily

With a physical store, you would know if your supply meets the demand only when you take inventory. This may usually happen at the end of the month or quarter. However, your ecommerce website design Warrington, can show you how to track the sales and cash flow from your ecommerce website. You will be able to measure the results anytime and analyse trends easily to plan future sales. Contact Blue Whale Media now on 01925 552050!

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Professional Website Content

Website Design Warrington

Why Should I Have Professional Content Written For My Website

You pride yourself on eloquent language skills. You know what content you need on your business website. But finding the time and patience to write for an audience that may be sitting in any part of the world may not be easy for you. What you need is a website content writing service to help you.

The Right Thing To Do

Content is not just about a few paragraphs about you or your products and services. It encompasses articles, blog posts, social media posts, press releases, comments and replies to queries and frequently asked questions.

Flawless language, etiquette and high quality prompt responses are a must for online businesses.

You need to concentrate on the other aspects of your business.
If you need to update your website regularly, you must outsource this job. This will help you rest easy about how you are being represented online. It makes sense therefore, to hire a professional website content service.

SEO Optimised Content From A Website Content Writing Service

Publishing high quality content is good. But you also need to optimise your copy for your search terms with SEO friendly content. Use of keywords, taglines, and codes in the content helps search engines crawl your web pages and rank them higher.

At the same time, it will not help if you add the important keywords just about anywhere in the content. They must be in sync with what you are talking about and must be easily integrated into your webpage content.

For this, you require a professional website content service.

Original Content

You must make sure that you only publish original content on your website. This is important for two reasons. 

First, copyright issues can crop up if you plagiarise content. Why give your competitor a chance to belittle you?

Second, search engines recognise copied content and do not give it any importance at all. So, your website doesn’t get ranked at all. That leaves you with no choice but to get professional website content for your business website.

Update Your Blog Regularly

Static web pages are a thing of the past. Today, digital marketing is all about being proactive. Constantly update your website with professional high quality content. You need professional language aimed at attracting the website user.

Continuous updates mean you need someone dedicated to this work. A professional website content writing service can do all this for you. So contact the team at Blue Whale Media today on 01925 552050!

Contact us on 01925 552050 now for a free website audit and consultation.

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WordPress

Website Design Warrington

Why People Love WordPress

In today’s times, people know about your business by your website. The content, the design, the format, everything about a website gives an idea of who you are. The first impression that people get about your company’s reputation is usually the opinion that they form about your website. Needless to say, it’s only in your best interest to leverage your website. You can have a website design any way you want, but how do you ensure it achieves its purpose of getting eyeballs? 

Moreover, if you want to constantly update your clients with news, information and updates, you need blogging space. It is a futile effort to keep adding web pages to your website all the time. The best thing to do is get WordPress to work for you.

What Is WordPress? Our Website Design Team Answer

What started as a simple yet effective self-hosted blogging tool, WordPress is only gaining in popularity since it started in 2003. Today, however, WordPress is a complete content management system. Moreover, it is a free tool. That is probably just one reason why the world loves WordPress. Millions of people across the globe use WordPress for their websites and an ever-growing number of people see these sites every day.

How WordPress Works?

If you are looking for a good personal publishing system that is easy to manage as well as cost-effective, WordPress is the CMS for you. WordPress allows you to customise your website the way you want. Your business is unique and you want your website to be unique as well. WordPress helps you to create just the kind of website you want and helps you manage site the way you want. All this comes to you minus the shenanigans of costly web management tools and content management systems. A word press website design is just what you need to get started with a fuss free website.

It’s Free, But Is It Good?

A lot of people think that if something comes free, it may not necessarily be good enough. But WordPress is both free and great. It comes with easy to access forums, mailing lists, blogging ideas, widgets, plugins, themes and anything else you want for your website. Since it is an Open Source project, there are countless numbers of people contributing to improving what WordPress already does in terms of content management.

Getting WordPress To Work For You

You may still not be comfortable with the idea of building your own website. Get professional help for word press website design, and see your web traffic bloom. Contact the Blue Whale Media team on 01925 552050!

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WooCommerce Vs Magento

WooCommerce Vs Magento

WooCommerce Vs Magento – Our E-commerce Website Design Warrington Compare

E-Commerce platforms are as important as other forms for trading for any business. The entire world is now the target audience and you are only limited by your ability and promptitude to do business. But every business needs a good e-commerce website design Warrington team to build and maintain their website.

The choice of a good e-commerce platform therefore becomes highly important. Among the existing e-commerce platforms in the market today, WooCommerce and Magento are quite popular. However WooCommerce is highly recommended if you are fairly new in business. Also WooCommerce can be adapted easily to changes in business structure or marketing strategies.

WooCommerce And Magento

Both WooCommerce and Magento have their merits. Magento is a standalone product promoted by eBay whereas WooCommerce is a plugin for WordPress CMS. They can be used for different purposes. However, you will find it necessary to choose between them when you build your e-commerce website.

Choosing Between WooCommerce And Magento

For one reason or the other, WordPress is more popular than other CMS. Because WooCommerce is supported by WordPress, you find it easier to choose it for your interface.

It is a plugin for WordPress and works well with other WordPress plugins. This makes it easy to integrate WooCommerce into your website design thus saving you a lot of time, money and effort.

WooCommerce also works if you do not already have a WordPress site. This makes it easier for you to set up your e-commerce website. You can also customise your website and add extensions without any hassles.

On the other hand, if you are thinking of using Magento, you must migrate your entire website to another platform. This is definitely not recommended if you are just starting your business.

Moreover, handling Magento gets difficult when you want to add extensions.

You will definitely need high cost Magento specialists to do the job for you. You can easily find a reliable and affordable e-commerce website design Warrington specialist for WooCommerce.

One more important aspect that you must consider at the outset is the add-on costs for building and maintaining your website over a longer period of time. WooCommerce costs comparatively lesser than Magento. It is therefore the ideal choice for new and start-up businesses.

Google Reads WooCommerce Better

At the end of the day, you want your website to rank high in search engine results. Google reads WooCommerce better than Magento. It is no wonder that an increasing number of small to medium sized shops are opting for WooCommerce.

Talk to an e-commerce website design Warrington to understand the difference between the two better. Contact Blue Whale Media today.

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Manchester eCommerce website platforms
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Manchester eCommerce website platforms

website design WarringtonA Message from our Manchester Web Design Team about E-Commerce

A Message from our Manchester Web Design Team about E-Commerce

Across the board, business in Manchester is booming and the Blue Whale web designers in Manchester know this because they’ve been getting a lot of enquiries lately about e-commerce web designs. At Blue Whale Media, we build e-commerce websites for businesses in Manchester and across the UK, so the Manchester web design team have put together this nifty guide to the three kinds of e-commerce websites we build.

WooCommerce

If you run a small business or are starting out as an online retailer then WooCommerce web design is ideal. With this software, you can retail a catalogue of products and accept payments for them quickly on your web page, but you don’t need to sell specific products to benefit. WooCommerce can be incorporated to allow your clients to make service bookings for things like hotel rooms or dinner reservation, pay for subscriptions or memberships, make auction-style bids and purchase products directly from an external social media site like Facebook. WooCommerce comes equipped with a user-friendly control panel so stock updates and listings are quick and easy to edit and manage.

OpenCart

This is more sophisticated software suited to businesses that retail a significant number of products online. With OpenCart, an almost limitless range of formatting features allows our Manchester web design team to create a completely unique website for you that comfortably handles thousands of products which can all be paid for with various payment methods. Those products can be anything, from tangible items to downloads, and each one can be listed in a variety of currencies and languages, making it perfect for businesses that want to trade internationally. Once it’s set up, customers can review products, calculate accurate shipping costs, place and pay for orders with just a few clicks.

Magento

Big brands serious about E-commerce web designs use Magento. It’s the most technically advanced software that allows for full customisation and an unlimited number of products. Every detail can be modified to suit your specific business needs, from how your website looks, to how each component functions. Magneto is completely scalable too, so as your business grows your website can quickly be adapted to meet increased demand seamlessly and with the Blue Whale responsive design service included in any e-commerce web design package, you can be sure that your customers can buy from you, at any time, from any device. Each of these software packages is open source, meaning that our team of e-commerce web designers in Manchester can develop and program any website to your exact specifications. More than a fifth of all British businesses now use e-commerce software and the sales it generates accounts for more than 20% of their annual turnovers, but it’s not just consumers who buy online, “51% of businesses made e-commerce purchases in 2013.” If you want to remain competitive and take a slice of that lucrative online market, then you need an e-commerce website. To find out more simply contact the Manchester web design team and arrange to drop by for a coffee and a chat about your requirements.

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