What Is Branding and Why Does It Matter for a Business?
Branding is the way people recognise a business and understand what to expect from it. A logo helps, alongside the words you use, the service you deliver and the way you present your work. Start with the people you want to serve and the promise you can keep.
Make the promise specific
Write a short description of what you do, who it helps and why someone would choose you. Compare it with the questions people ask before enquiring. Choose examples that show the promise in practice.
Build a small set of rules
Agree how your name, colours, type and imagery should appear. Give writers a few examples of how to describe common services. Review the header, contact page and a typical article together.
Check what customers recognise
Ask people to describe the business after viewing a few pages. If the message changes from one page to the next, review the shared content and layout. Our London web design team can help apply the same identity across the site.
