Inspect an important service page
Check its title, main heading, canonical and index settings. Use Search Console to inspect the exact address. Compare the page with a similar page to see whether the title and content describe a distinct service.
Check links and sitemap entries
Make sure navigation and articles use the final URLs. Review which post types and archives appear in the sitemap. When updating an established article, keep its address if the topic still fits.
Track page outcomes
Compare useful search queries and enquiries after changes have been crawled. Our Manchester SEO team can help inspect the site’s public output.
