When to Use Hashtags in Social Media Posts
Hashtags can give a post context or connect it to a campaign. Their usefulness depends on the platform, the audience and how the tags are used.
Choose tags that fit the post
Use tags that genuinely describe the subject, event or community. Look at the content already associated with a tag before using it. Choose readable wording and capitalise words in a multi-word tag when that makes it easier to understand.
Make the post clear on its own
Use the caption to explain the subject and what the reader can do next. Keep campaign names consistent across posts and check platform previews on mobile.
Compare useful outcomes
Test a small change on similar posts and look at discovery, useful replies and visits together. Our Warrington digital marketing team can help measure which posts drive meaningful visits.
